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New information on how 18 - 35 years of age are purchasing

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Millennials build trust with beauty brands or particular products through online reviews and tell their parents, grandparents, friends and more.

67% of poll respondents said they’d be more likely to purchase makeup if it came with a tutorial on how to apply it.

For beauty brands who are still testing the waters of the virtual world, digital makeup presents a unique opportunity to connect with millions of consumers and offer a virtual try-on or demonstration; which can be delivered through video, live streaming or step-by-step pictorials..

Virtual makeup is quick, easy, and very accessible for consumers of all ages!


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